With rising temperatures, shrinking glaciers and extreme weather events becoming more and more common, it is imperative, now more than ever, that we hold ourselves accountable for the changes we need to make, to ensure we have a safer place to live.
At dentsu X, Responsibility Beyond Reach is built into everything we do. We believe communications always have a societal impact, and that sustainably profitable companies build plans where society is a stakeholder from the outset.
This is why we have partnered with Microsoft to deliver innovative work for our clients globally. By leveraging the Microsoft Advertising Syndication Network, we are able to not only reach audiences at scale, but also to utilise Ecosia, a Berlin based search engine. Ecosia donate more than 80% of its profits to non-profit organisations who focus on reforestation, helping us build a better future, one click at a time.
During dentus X’s collaboration with Microsoft, we have been able to help plant 4.2 million trees in locations such as Indonesia, Colombia and Kenya, with an aim of reaching 6.3 million by the end of 2022.
Sanjay Nazerali, Global Client and Brand President at dentsu X said, “Responsibility beyond reach is a key part of what we do at dentsu X. Creating accountable, sustainable and incredibly impactful media campaigns through partnerships with Microsoft and Ecosia is imperative to achieving a better future for our planet, and everyone who lives in it.”
Adrian Cutler, Director of Global Agency at Microsoft Search Advertising added, "Our global collaboration with dentsu X has been incredible to date and I am so pleased that with the leaned-in approach with Microsoft Advertising, utilising our syndication partner Ecosia, dentsu X have had a truly significant impact on our planet. They are literally helping the world to breathe.”
Whilst off-setting is one of the ways we’re able to help clients address the climate emergency within their campaigns, we also understand the significance and necessity of removing carbon from ad supply chain altogether. Our own global research, conducted alongside Microsoft Advertising, shows how consumers are no longer willing to allow a lack of action to stand and are prepared to be heard through their purchasing power. The research showed that within a year, 3 in 5 people will start to boycott brands who don’t act on climate change.
For more information and to see additional results and analysis from the study, please download a free copy of the The Rise of Sustainable Media report at: sustainablemedia.dentsu.com
