In a chaotic and noisy world, brands can only matter by building valuable experiences for consumers, beyond simple media exposure.
The only way to build strong Experiences is by understanding people’s innermost motivations, beyond their digital behaviour.
Communications always have a societal impact and that sustainably profitable companies build plans where society is a stakeholder from the outset.
We bring together experts across a diversity of areas to answer a single question: what is the problem our client is solving? A make-up brand can be solving for fatigue; a car brand can be solving for ageing; a bank can be solving for immaturity. The most profitable answer may not be the most obvious one.
For our clients to win, we think harder and better about why they matter in the consumer's life.
"Why” is a word close to our hearts. The word is drowning in digital behavioural data, yet this data is often superficial. Two people could send the same search signals for entirely different reasons. We are renowned across our industry for our insight capability and that insight is a “single, compelling truth” for all our people and partners.
Integration always demands the richest understanding of our clients’ consumers.
Dentsu X designs solutions with all relevant participants: our people, our clients, and third-party partners and agencies. This is how we destroy profit-harming siloes and where we build shared objectives.
All our people are trained in – and rewarded for – their ability to galvanise diverse teams.
Experiences enabled by tech innocation, ranging from AR/VR to robotics
Experiences based on a "Big Idea" generated through Dentsu's creative resource network
Experiences created by new routes to market and consumers, include e-commerce and new retail
Experiences born out of deep insight through innovative tech, such as biometrics
Experiences through Dentsu's market-leading investment in entertainment and sports: format development, brand integration, rights management
We believe that the way forward is to deliver experience beyond exposure . Experiences which involve, engage, amuse, entertain, inform and which are even co-created with consumers. And to move away from a marketing world which is so driven by exposure that we sometimes forget the true essence of marketing: to build trusted, sustained and valuable relationships.