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Dentsu X

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Dentsu X
Delivering Experience Beyond Exposure

25 Agency of the Year awards.
5 New York Festival awards.
3 ADFEST Golds.
2 Effies.
#1 RECMA World’s Fastest growing agency.

We start by asking WHY a consumer should care about a product, service or brand. Experience beyond Exposure is always rooted in Motivation. Why should a consumer care about a product, service or brand? Because of the explosion of digital behavioural data, this is a question we rarely ask today.

We know the WHAT, but we don’t usually know WHY. At dentsu X, we believe that if we understand WHY a brand should matter to our consumer, then we are in a better place to build experiences which earn their attention and drive action.

Take-It-To-Eleven

7-Eleven
7-Eleven
Nescafé

Playing by Gen Z Rules

Nescafé

Experiencing Adventure

Jaguar Land Rover
Jaguar Land Rover
DAZN

The Fight For The Top Spot

DAZN

Helping Communities Through Adversity

Generali
Generali
Just BARE

Who Makes Your Food?

Just BARE

Make Your Best Shot

LUMIX
LUMIX
Pelé

How Do You Rebrand a Timeless Icon?

Pelé

No Detail Too Small

Singapore Airlines
Singapore Airlines
Ezaki Glico

Coding with Confectionary 

Ezaki Glico

Add A Little Emotion

MAC
MAC
Huawei

An Ode to Mum

Huawei

Did You Know Happiness Can Be Measured?

Sappe
Sappe
Jaguar

The Most Remixed Track in History

Jaguar
Dentsu X
Experience Beyond Exposure
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