We start by asking WHY a consumer should care about a product, service or brand.
always rooted in Motivation. Why should a consumer care about a product, service or brand? Because of the explosion
of digital behavioural data, this is a question we rarely ask today.
We know the WHAT, but we don’t usually know WHY. At dentsu X, we believe that if we understand WHY a brand should matter to our consumer, then we are in a better place to build experiences which earn their attention and drive action.