Selected Country
Global
  • Homepage
  • About
  • Work
  • Ideas
  • Motivations
  • Careers
  • Contact
Dentsu X

A global agency.

VISIT OUR GLOBAL SITE
or SELECT YOUR MARKET
Argentina
  • English
  • Spanish
Austria
  • English
Belgium
  • English
Bulgaria
  • English
Canada
  • English
Chile
  • English
  • Spanish
China
  • English
Colombia
  • English
  • Spanish
Croatia
  • English
Czech Republic
  • English
Denmark
  • Danish
Dubai
  • English
Estonia
  • English
France
  • French
Germany
  • English
Ghana
  • English
Greece
  • English
Hong Kong
  • English
Hungary
  • English
India
  • English
Indonesia
  • English
Ireland
  • English
Israel
  • English
Italy
  • English
Japan
  • English
Kenya
  • English
Latvia
  • English
Lithuania
  • English
Malaysia
  • English
Mexico
  • English
  • Spanish
Nigeria
  • English
Norway
  • English
Philippines
  • English
Portugal
  • English
Romania
  • English
Singapore
  • English
Slovakia
  • English
South Africa
  • English
South Korea
  • English
Spain
  • English
  • Spanish
Sri Lanka
  • English
Sweden
  • Swedish
Switzerland
  • English
Taiwan
  • English
Thailand
  • English
Turkey
  • English
United Kingdom
  • English
United States
  • English
Meta and Shueisha Collaboration
Ideas

Meta and Shueisha Collaboration

May 26

Humans can and have shown a trend of being attracted to the unexpected.

We see consumers lining up for the newest collaborations between brands that shouldn’t - like H&M and Karl Lagerfeld, Heineken and Bathing Ape.  It is this precise element of unfamiliarity can cut through consumer attention.

For global tech giant Meta to decide to partner with a local Japanese traditional magazine publisher Shueisha to accelerate growth of their VR headset in the Japanese market might sound ineffective or irrational for a global tech company. This kind of collaboration can seem foreign to the digital or tech industries when the influence of traditional media has been decreasing in this digital era.

Who is Shueisha?

Shueisha, a publisher with its own strong manga contents distributed broadly both online and offline, has high affinity with the target audience for Meta Quest, and a partnership focused on attention and awareness from a new audience is an effective channel of growth for Meta. Through this collaboration, consumers’ interest in Meta Quest was instantly evident across social media.

A new way of attracting consumer attention

Now that brands are competing to attract consumer attention and discretionary time across industries, conventional category boundaries no longer make sense, and disruption can occur from anywhere.

In this new age, linking ideas, consumers, and interests that look distant or irrelevant at first glance would be a key driver for even more innovation and disruption – placing the motivation of consumers at the heart of communication strategies.

Today, ROI, media performance, and efficiency linked to sales are more heavily valued than ever in marketing activities, especially in media. However, it will become increasingly crucial to think outside of the box of ROI and a sales/performance-driven perspective and take on new challenges such as putting quite different and distant ideas together to make profound impacts and breakthroughs to consumers.

 

At dentsu X we look for motivation in everything we do, for more explore our work.

Our team of experts can help your business beyond exposure, contact us today!

  • Share
Related

Unlocking the Secrets of the Beer Market

Carlos Pacheco, Head of Strategy, dentsu X Spain & Marian Petcu, Global Client Partner and Strategy Director, dentsu X Southeast Europe
May 05

"A Needed Shift in the Industry" - Day Two at Cannes Lions 2021

Silvia Marinescu, Strategy and Insights Manager, dentsu X
June 23
Anita Patil-Sayed named Media All Star in Adweek Media All Star

Anita Patil-Sayed named Media All Star in Adweek Media All Star

February 24
Read More...
Dentsu X
Experience Beyond Exposure
  • Explore
  • About
  • Work
  • Ideas
  • Careers
  • Contact
  • Contact
  • hello@dxglobal.com
    • Privacy Policy
    • Cookies Notice
    • Terms and Conditions