As the New Year rolls on, it's time to set goals and focus on new motivations to help us reach our fullest potential. It can be easy to get stuck in the nine-to-five grind, but it doesn't have to be that way.
To help get you inspired, we went straight to the experts - our own people - to find out how they are staying motivated in their careers. From setting attainable goals to getting the most out of their job, the advice our people have to offer will help you find motivation in the New Year.
So, if you're in need of a spark to kickstart your career, read on and discover how you can take advantage of your potential in 2023.
“I have always adopted a 'trial and error' approach and held a plethora of jobs. If one didn't work, I tried another until I worked out what I really enjoyed - problem solving and learning something new”, shares Charlotte Putnam, Global Head of Data, Tech and Ad Operations.
Not being afraid of following where the journey takes you can be a powerful tool. This will allow for greater breadth of experience and knowledge across different fields as well as agility and adaptability – qualities shown to be essential in the ever-changing world of media.
“On reflection, I realise that the best things I’ve done have often been leaps of faith, unplanned but with good intentions. I fell into a job in college as an equipment manager for our American Football team that was one of the best and most formative experiences of my life. And because of that job, I ended up applying for an assistant media planner job in New York because it didn’t require any previous experience. And here I am, 25 years later, still in advertising, back in media, and still thinking every day what a privilege it is to do this for a living. Why? Because of the people. Because of the team. Because I don’t know in what other industry, I’d have the luck and the pleasure of working with such a brilliant cross-section of talent and humanity”, says Beth Freedman, CEO dentsu X UK.
With the current economic climate, layoffs, and other instabilities, this might be the time of change for many people – maybe this is your time to get into a career in media too? A lot of the jobs that will be in demand in the future haven’t even been invented yet, so don’t limit yourself only to what you know of and be prepared to pivot and change directions a couple times while on the career journey.
“Passions evolve over time, change and shapeshift along with your own development. I dreamt of being a lawyer up until high school; couple years later I was applying to university degrees to become a journalist. […] The perfect job does not exist but when you find a profession that allows for continuous growth and adapts to your development as a human being, that’s when you’ll never get bored. That’s when the slightly monotonous tasks that every job comes with start to weigh on you a little less and you feel more motivated,” Tommaso Fincati, SR. Branded Entertainment Manager, Dentsu Creative.
If you are struggling to find passion for something, remember to be kind to yourself but also open-minded. Most agree – finding your passion is a journey and you should embark on it for the process rather than rushing to find the end because… there might not be an end and that’s fine too.
“Finding you passion in life is one of the great myths of our age, as I do not think that there is only one passion you can have in life or in your career. I think there are so many things in life - and in professional life, too - that can be done passionately and can deliver the success and satisfaction. I think the right approach is to find your challenge/passion every day, in whatever you do. In case you can’t find it over a longer period, it is the sign to move on and start doing something different or at least try a different approach. So, it is not the end goal but the journey that is important,“ shares Gábor Bacsa, Client Portfolio Lead, dentsu Hungary.
Want to join our team? Check out our open vacancies here.
