dentsu X Ireland and their work with Energia have been awarded Bronze at the Inaugural Effie Awards Ireland 2021 in the category of Public Service, Government & Utilities. A total of seven Gold, 12 Silver, and 12 Bronze Effies were awarded across 22 categories at the inaugural Effie Awards Ireland 2021. The awards celebrate the most effective Irish marketing and advertising campaigns chosen from nearly 100 entries.

The work with Energia, an Irish electric utility company, aimed to attract and retain valuable customers in a typically low engagement category. By shifting focus from Energia as an energy utility, to showing how they power life’s most important moments. The strategy from tactical to brand communications helped Energia attract new, valuable and loyal customers.

“We’re incredibly proud of the work with Energia” said Maxine Hands, General Manager, dentsu X Ireland. “The integration between the client, creative agency and our media team was central to delivering this outstanding campaign. At its foundation was a fundamental shift from price promotion to building brand trust (which is no mean feat) and this was brought to life across all comms; Energia’s business behaviours, creative messaging and the media connections all worked together to drive the Energia business forward and help them beat all targets.”