Being in person at Cannes Lions 222, for the first time since the Pandemic is a wonderful thing. Getting together with some of our amazing clients, and talented colleagues from around the globe is such a magnificent feeling.

It was evident to see, that this year’s event was one of the most diverse Cannes Lions ever. Whilst there is still a way to go, it is important to acknowledge a positive change.

Cannes is the place where we can see all the innovative ways companies are speaking to their consumers. Finding out about creative new ways to enhance a customer’s lifelong experience with a brand.

Technology at Cannes Lions 2022

Technology was a major talking point this year, however it is important to remember the person behind the device. The cookieless world gives us the opportunity to go back to what we all love, the connection between brands and consumers.

As technologies advance and consumer behaviour shifts, creativity has remained a top enabler for driving business solutions to adapt and evolve to rapid change. Creativity, brought to life through media, can help brands reconnect with loyal consumers, reach new audiences, deliver meaningful experiences both IRL and virtually, and empower a more equitable and inclusive society.

Advertising is all about human beings. Do we understand each other? Do we know why one person should love a certain product?

The question isn’t what brands people like, its why do they like them. After all, great marketing is all about the connection.

For more information on our 2022 Cannes Lion Recap, download our report.