Industry leaders from around the globe gathered at the Cannes Lions International Festival of Creativity to discuss the future of the ad industry and celebrate creative excellence.
This year's festival focused on global priorities identified by the industry: sustainability, DE&I, talent development & education, data and technology, business transformation and creative effectiveness. CEO’s, CMO’s, and the world’s most awarded creators and innovators took the stage to discuss how these topics are affecting their work and their communities.
The pandemic has rapidly shifted the way society responds to media. With such changes in consumer behavior, we have seen an accelerated focus on innovation and an emphasis on how brands can engage better with their communities.
Our team is passionate about creating meaningful experiences for our clients, and through this lens we've identified the themes, highlights, and takeaways that are shaping what is next in media, pairing emerging trends with insights that brands can incorporate into their strategies today, while being prepared for the innovations of tomorrow.
dentsu X’s 2022 Cannes Lions Recap includes:
- Key themes and trends
- Takeaways from panels and festival sessions
- Insights into brand actions
- Highlights of dentsu X’s award wins and events