EVP, Managing Director
As EVP, Managing Director at dentsu X, Lauren oversees a broad portfolio of retail, convenience, CPG and food brands. Serving as Business Lead, she brings 16+ years’ experience in communications and media planning to deliver creative, convention-defying and accountable media solutions on behalf of her clients. Lauren joined dentsu X (then 360i) in 2017, where she was tasked with diversifying our Atlanta-based client's media programs beyond performance to include long term brand growth drivers.
Since joining, Lauren has led several retail and food clients through their performance and brand transformations and business growth, including Advance Auto Parts, Chili's, and Kroger. Most notably, Lauren led media planning for 7-Eleven's Take it to Eleven brand platform, which drove +8.7% foot traffic lift and +15% lift in consideration. Lauren prides herself in being a trusted business partner, using her wealth of retail and CPG experience to propel growth for all her clients.