Jackie helps empower brands to make more informed, impactful, empathetic, and effective media decisions through data-driven consumer understanding. This team translates brand priorities into actionable, strategic roadmaps that fuse fresh communications approaches, innovative audience intelligence, and emerging cultural trends to drive measurable business results. Clients include McCormick, DSW, CARMAX, and Sonos.

Jackie most recently served as EVP of Consumer Insights and Analysis at award-winning agency 360i. In this role, Jackie and her team were responsible for uncovering a deep understanding of customer motivations and mindsets through integrated datasets, customized surveys, and first-party research to power business strategy and performance media activations. Before 360i, Jackie worked at DigitasLBi as SVP of Data and Analysis and VP/Group Director of Strategy and Analysis. She previously held roles at companies including Visual IQ, Time Inc., Microsoft, and Cox Enterprises. 

Jackie is a sought after thought leader and has recently judged some of today’s biggest award shows, including Cannes Lions, ANA, among others.

Similar to her work, her hobbies are also a blend of calculation and creativity – she spends her spare time designing and sewing clothing, painting watercolors, and perfecting Bon Appetit recipes.

LinkedIn: https://www.linkedin.com/in/jackiemm/