Bruce Williams

Chief Performance Officer dentsu X

Bruce serves as US Chief Performance Marketing Officer for dentsu X and 360i, where he leads engagement and client relationships for the agency’s most progressive marketing brands, including Kroger, Discover, alongside accelerator brands such as Vineyard Vines and SoFi.

 Bruce recently served as General Manager, Performance Media at 360i, where he was responsible for overseeing 360i’s award-winning Performance Media division, in addition to the Data Science & Innovation teams. He played a vital role in 360i being named a Leader in the Forrester Wave: Performance Marketing Agencies report. Before that, Bruce operated in many capacities within 360i to leverage his deep understanding of data and innovative media tactics to deliver creative client solutions, partnerships and engagements, which operate across highly specialized digital media channels and practitioners -- from search to programmatic. 

Bruce has a track record of growth and many firsts, including patented technology, the launch of 360i’s Chicago office, and many contributions to client and industry advancement. He also has a wealth of experience working across multiple client vertices such as retail, travel, and finance.

When Bruce isn’t creating new performance marketing solutions, he is hanging with his wife and children in the Atlanta area, cheering on his alma mater Clemson or moonlighting as a connoisseur of southern culinary classics, such as boiled peanuts.