Thrilling news from the 2025 MSA Festival and Awards announced recently in Petaling Jaya, Malaysia! The dentsu X Malaysia team was pronounced Agency of the Year, along with 24 gold, silver and bronze awards in 14 Best Use categories.
Congratulations to everyone on the team!
dentsu X Malaysia 2025 results
- Agency of the Year - Winner
- Best Use of Data and Analytics – 1 Gold and 1 Bronze
- Best Use of Martech – 1 Gold
- Best Use of Outdoor (Digital and Static) and Programmatic OOH (pOOH) – 1 Gold
- Best Use of Performance Media – 1 Silver
- Best Use of eCommerce – 1 Silver
- Best Use of Smart Impact (below RM200,000) including digital – 1 Silver
- Best Use of Radio or Audio – 2 Silver, 1 Bronze
- Best Use of TV or Video – 2 Silver, 1 Bronze
- Best Use of Mobile, Interactive, and Immersive Experiences – 1 Silver, 2 Bronze
- Best Use of Activation and Experiential – 1 Silver, 1 Bronze
- Best Use of Branded Entertainment and Content – 1 Bronze
- Best Use of Artificial Intelligence (AI) – 1 Bronze
- Best Use of Integrated Media – 2 Bronze
- Best Use of MSA for Good – 2 Bronze
With so many wins, it is no surprise the dentsu X team was awards Agency of the Year. The team has truly distinguished themselves as digital media experts in the Malaysia market.
The annual MSA Festival and Awards recognizes innovation and creativity in the Malaysian media industry. In this year’s awards program, agencies and brands competed across 18 categories and four special awards.
In all, the Malaysia dentsu media brands – Carat, iProspect, and dentsu X – were recognized with an impressive list of 39 awards and 12 shortlists.
Bala Pomaleh, CEO, Media, dentsu Malaysia, commented: “I am thrilled that all three agencies under dentsu Media put up a sterling performance. It is a culmination and reflection of our passion to deliver meaningful results to our clients, which has also resulted in multiple brands from our client portfolio winning tonight. There is a strong culture of innovation and business performance thinking at dentsu Media and I hope that we can continue this cadence of success.”
To view the full list of winners, click here.
