Discover Our Vision

Welcome to dentsu X, where creativity, technology, and strategy come together to forge transformative brand experiences.

We propel brands beyond conventional boundaries into realms of growth and influence. Our core commitment to innovation drives us to continuously redefine brand experiences, pushing the limits of what's possible, into the beyond.

With each project, our team of forward-thinkers and visionaries explore new ways to engage and inspire audiences, leaving a lasting impact, because we always ask ‘why’, not just what. Our relentless pursuit of excellence sets new standards, inspiring others to follow.

Join us on this journey of innovation and transformation, at the forefront of creativity. Together, let's push the limits of what's possible and redefine the future of brand experiences. Welcome to dentsu X.

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Our Journey in Numbers

#1

RECMA World's Fastest Growing Agency for 4 Years

4000+

People

55

Countries

Awards

Year
Award & Client
Year
Award
Client
2025
Performance Marketing Awards - Gold, Best Managed Affiliate Programme - Enterprise
B&Q x dentsu X UK
2024
Asia-Pacific Stevie Awards - Gold, Innovative Achievement in Brand Development
VILLARICA x dentsu X Philippines
2024
Indian Marketing Awards - Gold, Best use of Segmentation
Odomos x dentsu X India
2024
Epica Awards - Silver, Branded Content
Mentos x dentsu X France
2024
Internationalist Awards - Silver, Innovation in Media
Vital Farms x dentsu X USA

Our Leadership

Bruce Williams
Chief Executive Officer, dentsu X

Bruce Williams

As Chief Executive Officer, Americas at dentsu X, Bruce shapes the agency’s media vision, position and capability across the Americas region, while strengthening connection across teams, markets and practice areas. Delivering through the foundation of brands, he stays in constant pursuit of the betterment of client work and relationships, and carries an unwavering focus to advance the agency’s application and incubation of solutions and products that deliver growth.

Maggie Summers
Chief Experience Officer, dentsu X

Maggie Summers

Maggie Summers is Chief Experience Officer at dentsu X. In this role, Maggie owns the end-to-end experience model, working to create more connected, personalized, and measurable experiences that strengthen client–consumer relationships and drive tangible business growth.

Maggie previously led activation strategy for all dentsu X clients, ensuring best in class execution, innovative application of data and technology, and bringing a bottom up, performance mindset to everything the agency does. This includes full-funnel channel activation, data strategy, and experience optimization.

Scott Daly
Chief Client Officer, dentsu X

Scott Daly

As Chief Client Officer, Scott brings over 30 years of experience to dentsu X’s digitally lead, full funnel media planning and buying engagements, while closely nurturing key client relationships. He joined 360i from the dentsu Network where he served a variety of leadership roles on both the east and west coasts. A former Adweek Media All Star, Scott has spent his career helping brands large and small invest for success in the ever-changing media landscape.

Delia Pavlichko
Chief Growth Officer, dentsu X

Delia Pavlichko

Delia Pavlichko is a seasoned growth professional with an impeccable new business record. As EVP, Chief Growth Officer, she leads the dentsu X’s growth agenda across new business and organic growth opportunities, helping to sharpen market positioning, strengthen go-to-market approach, and creating new opportunities for the agency's people, clients, and business.

Brad Stockton
EVP, Head of Investment, dentsu X

Brad Stockton

Brad Stockton is EVP, Head of Investment at dentsu X. In this role, Brad oversees investment strategy for all clients across the organization, ensuring innovative, data-driven approaches to maximize media effectiveness. Prior to this, Brad served as Executive Vice President of Video Innovation at Amplifi, where he led advanced video investment strategy across Addressable TV, Data-Driven Linear, Connected TV, DELTA, Online Video, and emerging platforms.