Future of media, future of talent
dentsu X had a great time hosting seven rising digital stars on the Jaguar Land Rover (JLR) commercial graduate scheme. Over three action-packed days, the graduates were introduced to the JLR client team, key people from dentsu X, experts across dentsu network and several media partners.
The third and final day was packed with dentsu experts, starting with Dan Calladine, Head of Media Futures. His speciality is keeping his ear to the ground, knowing what is happening in every corner of the media world. Dan, being so in-tune with the industry movements, can offer insights into future media trends. Among his predictions are even more brands entering the gaming space, rising popularity of live streaming, going cookieless and much more. We cannot spill too much here – Dan is preparing his annual report, predicting the future of media in 2023 – stay tuned! The graduates of course, were then interested in how accurate Dan’s predictions were for 2022 a year ago. Well, he has been pretty spot on, you can check it for yourself here: Trends Report 2022.
We then headed over to Meta’s London offices. We discussed what JLR is doing with Meta already on their more traditional platforms, such as Facebook and Instagram, but the conversation inevitably jumped to discussions on the Metaverse and what can be offered to advertisers in that space. The graduates also got to explore the Metaverse through VR headsets to experience virtual and augmented realities for themselves.
The cohort then made their way back to the office to learn more about programmatic advertising, strategy, planning and campaign measurement. We then explored opportunities of Brands for Good advertising – a very prevalent trend, especially in the post-Patagonia world – with Aurelia Noel, dentsu X Head of Digital Transformation.
The day was filled with thoughts on how we can be forward thinking and asking ourselves “What’s ahead?.” dentsu X Global Client and brand President, Sanjay Nazerali, believes future thinking in strategy, ideas and talent is key for media and the success of the agency.