Defying Convention in Gaming

Gaming is an opportunity to not just experience the various virtual worlds, but also become immersed in them. As the gaming audience grows rapidly, and moves away from stereotypes, brands have the ability to genuinely grab attention and demand engagement by leveraging gamer behaviors and habits.   

Gaming is an opportunity to defy convention, going beyond traditional marketing and creating a unique opportunity to build meaning with a hard-to-reach audience who demand authenticity. With the rapid changes in consumers’ attitudes and behaviors towards gaming, dentsu has launched a new, global gaming report, For the Game, leveraging proprietary insights to explore these shifts and looking at how gaming elated content is being consumed across the globe. Read the full report here.