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The Motivations Hub at MAD//Fest


July 9, 2023

Last week, London became the epicentre of marketing and advertising as the highly anticipated MAD//Fest took place at the iconic Truman Brewery. The three-day festival offered a platform for industry leaders, forward-thinking brands, and innovative minds to collaborate and discuss the latest trends shaping the future of marketing. The event featured an array of insightful talks and thought-provoking discussions.

On day 2, dentsu X took over the agency lounge with The Motivations Hub. One of the main focuses in the hub was the exploration of motivations in advertising. Coinciding with dentsu X's Motivations Fact Files, which was released earlier this year, and aims to uncover the psychological drivers behind consumer behaviour. It provided a space where clients could enjoy themselves while engaging with cutting-edge research, innovative quizzes, and insightful chats with dentsu X leadership centred around understanding what truly motivates consumers in today's ever-evolving landscape. Oh, and we also had a portrait painter.

If you couldn’t make it to The Motivations Hub, we’ve got a little sneak peak in the video below.