Dentsu and Amazon Ads recently co-hosted In the Box, an intimate summit designed to deepen the Amazon Ads-dentsu partnership for our clients and teams. The London event hosted more than 100 in-person attendees, including global and UK-based clients and dentsu team members.
Will Swayne, Global Practice President – dentsu Media, characterized the Amazon-dentsu partnership as “a key pillar within our strategy for growth. … As we look forward to the future in a world that is becoming 100% addressable, shoppable and accountable - and increasingly algorithmic - we see Amazon as a key partner for us.”
Featuring exclusive content from Amazon’s recent unBoxed event in Austin, Texas, the summit was designed to push the boundaries of brand growth beyond the conventional.
Shenda Loughnane, Global Brand President - dentsu X, did not hold back her excitement for the range of opportunities emerging in the algorithmic era. “I really loved … the conversation we had around … how we’re able to measure video right across the consumer journey. [And] I loved our segment [on gaming], not just because gaming is big but also thinking about how gaming is a place for brands to really innovate and to be really authentic.
“Most inspiring about today is the range of opportunities that we’re talking about. So, we started talking about video, and then we talked about gaming, and then we talked about ad tech and all the capabilities that exist within Amazon from an ad tech perspective.”
This first, one-of-a-kind In the Box experience redefined the traditional summit, delivering transformative, ready-to-use insights to supercharge brands’ media approach. From breakthrough video ad platforms to the latest advancements in gaming, sports, and creative sponsorship, attendees gained actionable strategies to elevate their brands.
