We’re thrilled to announce that dentsu X, together with Chili’s, has been awarded Creator Campaign of the Year at Meta’s inaugural Agency Awards in North America, co-hosted with AdWeek.
This recognition shines a light on the power of authentic creator collaborations and the role they play in building cultural relevance and driving impact. Our campaign with Chili’s ‘3 For Me’ Value Meal Launch was designed to do just that: spark attention, connect with younger audiences, and show up in ways that felt fresh, real, and memorable.
By partnering with food creators, Chili’s was able to tell its story through authentic dining experiences that people could truly relate to. Distributed through Meta’s Partnership Ads, these creator-led stories extended far beyond Chili’s own channels, reaching new audiences and making the value meal launch unmissable during a critical moment.
For dentsu X, this award is about more than just another campaign win. It’s a reflection of what we stand for: challenging convention, believing everything can be media, and proving that the best experiences are the ones rooted in culture. We know that when brands go beyond the expected and meet audiences where they are, through voices they trust and platforms they love, we’ve created cultural moments that shape the future, and the results speak for themselves.
Client Testimonial: "We've found that the impact and efficiency of the Meta Moment Maker package, combined with Meta partnership ads, to be a great way to launch our campaigns. The ability to scale reach quickly and extend it in a cost-effective way helps ensure that our guests can't miss Chili's."
Tim Forman Media Director, Chili’s Grill & Bar
Congratulations to our U.S. team and partners for this incredible recognition.
