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dentsu X expands in China


February 24, 2020

dentsu X China has expanded under the leadership of Michael Zhang in a newly created role as CEO.

dentsu X China will now operate from three key hubs in China: Beijing, Shanghai and Guangzhou with a team of over 400. Through this integration the business will now include the capabilities of Dentsu Aegis Network sister agency &c, with specialists in interactive marketing strategy, e-commerce, mobile, ePR, and social media.

Client-centric marketing with dentsu X China

A media veteran with more than 20 years’ experience in the communications industry, Michael Zhang started his career in Ogilvy Beijing and then joined the GroupM network, holding senior positions in MindShare, MAXUS, and MediaCom. Prior to joining Dentsu Aegis Network China, Michael was CEO of Neo@Ogilvy, where he was instrumental in creating new growth momentum by leveraging the global success of performance marketing at a local level.

Mitsuyuki Nakamura, Global President of dentsu X, said: “dentsu X in China has seen exceptional growth over the past three years, expanding by 63%. This has been driven by the ability to create integrated, seamless solutions for clients in China. The newly expanded team and leadership further reinforces dentsu X’s ability to provide innovative client-centric marketing services that attract, acquire, convert, and crucially, retain customers.”

Michelle Lau, CEO, Dentsu Aegis Network China added; “Clients demand integrated and addressable marketing solutions. Data, technology and creativity have to come together for the best. With Michael’s leadership and the additional capabilities from the &c team, dentsu X is now uniquely positioned to make that happen and drive growth for our clients in China.”