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dentsu X @ CES 2023: What's Next in Tech & Media


January 13, 2023

CES is all about charting what’s next. It’s an opportunity to understand consumer habits and serves as inspiration for planning our clients’ test and learn agenda for the upcoming year.

CES 2023 felt like a return to the pre-pandemic conference, with attendance estimated to be over100,000, and the show space alone at 50% bigger than CES 2022.

With a potentially turbulent year ahead impacting consumer confidence, clients will be looking for ways to standout, offer value and meet their customers with meaningful services and experiences to elevate their relationship.

In ourCES 2023 What’s NextReport, we have identified the intersection of key trends and technologies we saw on the show floor, along with what’s making waves outside of CES for the upcoming year. From generative AI, to Web3’s rebrand, to health tech’s focus on mental health, we are excited about all software and hardware developments.

dentsu X's CES 2023: What’s Next in Tech & Media report includes:

  1. Generative AI in Action
  2. Web3’s Rebrand
  3. Mixed Reality Gets Closer to Reality
  4. Accountability in Sustainability
  5. Shifts in the Socialsphere
  6. Health Tech Tackles Mental Health
  7. Transmedia Storytelling Collabs
Download dentsu X @ CES 2023: What's Next in Tech & Media