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ahead 2023: Why Motivations Matter


May 9, 2023

Are you curious to learn more about what drives consumer behavior? Are you looking to understand why people make certain decisions when it comes to purchasing products and services? In this edition of ahead, we put forth an in-depth analysis of the various factors that shape consumer decisions.  

Discover insights from dentsu X experts around the world on the psychology and motivations behind consumer purchasing. From cognitive biases to environmental influences, this thought starter provides unique and powerful insights into why people do what they do.  

These learnings come from dentsu X’s global Motivations study, looking into the innermost drivers that influence consumer behavior and how brands can use this information to drive growth and connect with audiences. 

Download ahead 2023: Why Motivations Matter now for an invaluable look into the minds of consumers. 

Download ahead 2023: Why Motivations Matter