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Agency's Plans For The Future; Navigating The Evolving Media & Advertising Landscape

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September 17, 2024

Four Women. One Vision. Unstoppable Growth.

What does it take to reshape an entire industry? Bold leadership, unwavering focus, and a vision so clear, it sets the pace for the future. At dentsu, four exceptional leaders—Amanda Morrissey (Global President, iProspect and Chief Growth Officer, Media, dentsu), Shenda Loughnane (Global Brand President at dentsu X), Prerna Mehrotra (CCO & CEO of Media dentsu APAC), and Anita Kotwani (CEO of dentsu Media South Asia) are doing just that. CNBC TV18’s Shibani Gharat spoke with them about how they are leading dentsu through one of the most transformative periods in media, commerce, and technology.

In a world dominated by AI, precision marketing, and digital experiences, these leaders have redefined what it means to lead in a time of disruption. Their collective vision has realigned global teams, amplified marketing effectiveness, and positioned dentsu at the forefront of innovation.

With a laser focus on maximising media ROI, expanding client offerings across diverse markets, and breaking new ground in digital innovation, their collective vision has accelerated the company’s growth trajectory, making dentsu a force to be reckoned with.

Watch the interview to see how these visionaries are leading the charge into the next era of marketing.