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2022 Cannes Lions Recap


June 29, 2022

Being in person at Cannes Lions 222, for the first time since the Pandemic is a wonderful thing. Getting together with some of our amazing clients, and talented colleagues from around the globe is such a magnificent feeling.

It was evident to see, that this year’s event was one of the most diverse Cannes Lions ever. Whilst there is still a way to go, it is important to acknowledge a positive change.

Cannes is the place where we can see all the innovative ways companies are speaking to their consumers. Finding out about creative new ways to enhance a customer’s lifelong experience with a brand.

Industry leaders from around the globe gathered at the Cannes Lions International Festival of Creativity to discuss the future of the ad industry and celebrate creative excellence.

This year's festival focused on global priorities identified by the industry: sustainability, DE&I, talent development & education, data and technology, business transformation and creative effectiveness. CEO’s, CMO’s, and the world’s most awarded creators and innovators took the stage to discuss how these topics are affecting their work and their communities.

The pandemic has rapidly shifted the way society responds to media. With such changes in consumer behavior, we have seen an accelerated focus on innovation and an emphasis on how brands can engage better with their communities.

Our team is passionate about creating meaningful experiences for our clients, and through this lens we've identified the themes, highlights, and takeaways that are shaping what is next in media, pairing emerging trends with insights that brands can incorporate into their strategies today, while being prepared for the innovations of tomorrow.

dentsu X’s 2022 Cannes Lions Recap includes:

- Key themes and trends

- Takeaways from panels and festival sessions

- Insights into brand actions

- Highlights of dentsu X’s award wins and events

Click here to download the report