This is the fourth time dentsu X has won this award in the past six years.
We are pleased to share another great announcement from dentsu X Taiwan. The dentsu X Taiwan team has taken home the Media Agency of the Year award presented by Adm, the largest advertising magazine in Taiwan. This is the fourth time dentsu X has won this award in the past six years! Our team is excited to know their hard work has not only resulted in world-class results for our clients, but has also earned them this agency of the year recognition again.
Robin Lu, CEO of dentsu X Taiwan, drawing from Dentsu’s Ten Rules of the Demon, commented on the award.
The rule challenge the difficult with wolf-like hunger and thirst tells us the harder the environment, the more you must welcome it with strength and confidence. I look forward to maintaining our strong momentum. In the development of new clients, new businesses, and new skills, the difficulties of the general environment are the same for everyone. The difference is in how we approach these challenges. If we do not face obstacles with courage, we will not succeed. Remembering the rule trust brings new happiness, I thank all the stakeholders, clients, media partners, and colleagues for their faith in us. Trust is our constant driving force. We could not have won without trust in each other and our team. We cherish each other and will continue to welcome the future together.
The winners were announced at the 2020 Media Tech conference where advertisers, media partners and agencies present the latest soutions and trends. Akira Nomoto, Executive Vice President of dentsu X Taiwan, presented a session on “New Normal Entertainment After COVID-19” including the rapid growth of over-the-top media services (OTT) and recognized business potential of extended reality (XR).