It's an exciting day for dentsu X! The global media agency was named Media Network of the Year at the 2022 Eurobest Awards.
The award is a testament to dentsu X's commitment to creating innovative and creative campaigns for their clients.
The Eurobest Awards is a yearly event that recognizes and hands out awards for some of the best and most creative campaigns across Europe.
Sanjay Nazerali, dentsu X’s Global Client & Brand President, said "dentsu X has always believed that creativity is the soul of media. Yes, we are empowered by amazing technology, we are informed by real-time data, but those tools work in the service of creating experiences, rather than just media exposures. Our success has been accelerated by a group-wide strategy: "horizontal creativity", led by our Creative CEO, Fred Levron. Horizontal Creativity embeds creativity at the heart of everything which dentsu does.”
He continues, “Our greatest learning, moving forward, is that there is no dichotomy, no contradiction between "art" and "science". Magic is made when an Art Director and a Data Scientist work together. The two propel each other, delivering valuable consumer experiences and exceptional business success for our clients."