RECMA has just released ‘Dominant agencies: where are the champions?’, a diagnostic report on September 30th, 2020.
Out of 700 agencies evaluated globally, only 27 agencies are Dominant in the top 16 countries. Carried in 47 countries totally, it’s an audit of media agency performances and competences, based on 19 criteria. This in-depth report captures the last three year track record on competitive pitches, agency momentum, resources and the client profile of each agency.
dentsu X is both, the #1 dominant agency in India and the undisputed #1 on Vitality, with maximum scores on both competitive pitch wins and momentum in these past three years. This is also the third consecutive year for dentsu X to be acknowledged as the much coveted #1 on Vitality.
Divya Karani, Chief Executive Officer, dentsu X India, said, “Building an organization brick-by-brick takes sustained effort and patience but does make for solid foundation. Our stature and growth trajectory are a result of our data driven design, our ‘experience beyond exposure’ thinking and deep client partnership in effecting business outcomes. When our clients succeed, we succeed!”