RECMA, have named dentsu X a Top 15 global digital agency network, ranking 11th overall, and retaining its title as the highest growing agency for the third year. The listing comes after RECMA, the company who research and evaluate the Media Agency Industry, released their annual media networks and groups Quali-scores.
RECMA’s Network Diagnostic report provides an in-depth Qualitative Evaluation score in “quali-points”, gathering 19 criteria which reveal the strengths and weaknesses of 700 media agencies in 47 countries, not linked to their activity volume.
“dentsu X overperforms in vitality” state RECMA, ranking the agency at number 7 in the category, which leads to an evaluation that does not rely purely on new business impact.
Sanjay Nazerali, Global Client and Brand President at dentsu X said: “It’s an honour to work with clients who believe, like us, that people demand experiences, not exposures. ”
He continued: “Our goal is to move away from a marketing world that is so focused on exposure, that we sometimes forget the true purpose of marketing: to build trusted, sustained, and valuable relationships. This is evident in not only our talent and approach, but also in the brands that are eager to work with us.”