We are thrilled to announce Scenic Group, a 36-year old international luxury travel company, has appointed dentsu X as its global digital media strategy agency. The move means dentsu X will now be responsible for all its digital media across international markets including the US, Canada, Australia, New Zealand and Europe.
Beth Freedman, chief executive of dentsu X UK, said: “We are excited that Scenic Group has chosen to partner with dentsu X. Our 'Experience beyond exposure' approach is built on creating relevant and meaningful audience experiences – to earn their attention, drive action and deliver business growth for our clients.
“This is underpinned by deep consumer insight and Dentsu’s proprietary data and tools, which, collectively, will help transform Scenic Group’s digital activity at global scale.”
In the UK, dentsu X will lead global digital strategy and performance activations while local market teams will manage paid media. In the US, the scope of the account extends to offline media, including TV and print.
Anna Wolfsteiner, chief sales and marketing officer at Scenic Group, said: “The next step of our development is to spread the word as far and wide as possible as we seek to engage with new audiences.
“We have ambitious plans for both Scenic and Emerald Cruises for 2023 and are sure the creative talent at dentsu X will bring these to life online.”