Over the last few years, we have observed substantial shifts in the way consumers connect and create a sense of community. As digital communities seek experience and connection IRL, there’s a unique opportunity for brands to fuse physical and digital experiences to create authentic connections with their audiences.
Reimagining Connection explores five ways for brands to redefine physical and digital connections through media:
/ Simplify Shopping: Data-Fueled Personalization
Tech is enabling faster, more personalized experiences in the consumer journey.
/ Experience Unleashed: Navigating the Immersion Era
In the ongoing battle to gain and keep attention, media – and marketing - is becoming more immersive.
/ Game On: Leveling Up Immersion
Video games are extending their experiences and influence beyond the console.
/ Aggregated Experience: The Driver of Seismic Influence
Amidst lack of authenticity, and a rise in distrust from consumers, a new approach to influencer marketing emerges.
/ Tentpoles: From Broadcasting to Bonding
Despite waning ratings, tentpoles remain a cornerstone to create meaningful connection to fandoms.