Discover Our Vision

Welcome to dentsu X, where creativity, technology, and strategy come together to forge transformative brand experiences.

We propel brands beyond conventional boundaries into realms of growth and influence. Our core commitment to innovation drives us to continuously redefine brand experiences, pushing the limits of what's possible, into the beyond.

With each project, our team of forward-thinkers and visionaries explore new ways to engage and inspire audiences, leaving a lasting impact, because we always ask ‘why’, not just what. Our relentless pursuit of excellence sets new standards, inspiring others to follow.

Join us on this journey of innovation and transformation, at the forefront of creativity. Together, let's push the limits of what's possible and redefine the future of brand experiences. Welcome to dentsu X.

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Our Journey in Numbers

#1

RECMA World's Fastest Growing Agency for 4 Years

4000+

People

55

Countries

Awards

Year
Award & Client
Year
Award
Client
2025
Performance Marketing Awards - Gold, Best Managed Affiliate Programme - Enterprise
B&Q x dentsu X UK
2024
Asia-Pacific Stevie Awards - Gold, Innovative Achievement in Brand Development
VILLARICA x dentsu X Philippines
2024
Indian Marketing Awards - Gold, Best use of Segmentation
Odomos x dentsu X India
2024
Epica Awards - Silver, Branded Content
Mentos x dentsu X France
2024
Internationalist Awards - Silver, Innovation in Media
Vital Farms x dentsu X USA

Our Leadership

Bruce Williams
Chief Media Officer, dentsu

Bruce Williams

As Chief Media Officer, Americas at dentsu, Bruce shapes the agency’s media vision, position and capability across the Americas region, while strengthening connection across teams, markets and practice areas. Delivering through the foundation of brands, he stays in constant pursuit of the betterment of client work and relationships, and carries an unwavering focus to advance the agency’s application and incubation of solutions and products that deliver growth.

Maggie Summers
EVP, Head of Activation, dentsu X

Maggie Summers

Maggie Summers is Head of Activation at dentsu X. In this role, Maggie oversees activation strategy for all clients, ensuring best in class execution, innovative application of data and technology, and bringing a bottom’s up, performance mindset to everything the agency does. This includes full-funnel channel activation, data strategy, and experience optimization.

Brad Stockton
EVP, Head of Investment, dentsu X

Brad Stockton

Brad Stockton is EVP, Head of Investment at dentsu X. In this role, Brad oversees investment strategy for all clients across the organization, ensuring innovative, data-driven approaches to maximize media effectiveness. Prior to this, Brad served as Executive Vice President of Video Innovation at Amplifi, where he led advanced video investment strategy across Addressable TV, Data-Driven Linear, Connected TV, DELTA, Online Video, and emerging platforms.