Malena Bustelo

EVP, Managing Director

Malena has spent over 10 years with dentsu when she first joined the Carat team in 2012. She is a Media, Marketing & Advertising Specialist with deep roots in luxury goods, prestige beauty, personal care, travel, cultural planning and cross-channel integration and orchestration. Malena plays a key role in driving the strategic vision, end to end media planning and activation capabilities and experience first approach, cross-channel. She serves as the strategic point person within a collaborative, multi-disciplinary agency team clients rely upon and trust.

Prior it dentsu X, Malena was SVP, Group Media Director at Carat, leading Global and US focused integrated media planning and activation. Her specialties include B2C Brand and Acquisition strategy, planning & activation, consumer Insights, multicultural marketing, comms planning, and more.

A Bronx, NY native and a graduate of Fordham University, Malena is the mother of one and is fluent in Spanish and an advocate for DEI and Multicultural Marketing efforts.