No forecasters could have predicted the most important events of 2020: COVID-19 and the reaction to the murder of George Floyd. And no crystal ball will predict 2021. At dentsu X, we understand success is not about predicting the unpredictable; it’s about being ready to ride the crest of the wave.

We present ahead, a thought-guide with our ten ways of thinking to navigate transformation in the coming year. These are drawn from our partners at The Dentsu Institute, an international collective of minds across our network. Download today to see how all of us, across all segments of society, must unite in developing new ways of thinking for the road ahead.

We hope this helps us get there. Together.