Discover Our Vision

Shenda has 30 years of experience across media, creative, and global leadership roles. As Global Brand President at dentsu X, she drives brand strategy and supports teams across 52 markets, helping the agency navigate media transformation and deliver innovative solutions to meet the changing needs of brands.

"At dentsu X, we believe in unlocking the limitless potential within every brand. Our mission? To rewrite the playbook, redefine boundaries, and lead the charge into the future of brand experiences."

Flora will join dentsu X UK in January 2026 as Managing Director to lead the agency and oversee its strategic direction, client partnerships and day-to-day operations.

Flora joined dentsu in 2020 and most recently led Client Experience at Carat, managing major accounts including The Co-operative Group, Pandora, Post Office and Lionsgate. Before that, she held senior roles at iProspect (following their merger with Vizeum). With over 20 years of marketing experience spanning media owners, client-side roles and agency leadership, Flora brings a comprehensive understanding of the industry to her role.

Beyond client delivery, Flora is a passionate advocate for inclusive leadership and talent development. As former co-chair of dentsu UK&I's gender network ONE, she created coaching programmes to build female confidence and improve representation across the organisation. She was recognised in Campaign's 40 Over 40 list, celebrating influential figures driving change in the industry.