Our Philosophy
01
共鳴

Experience beyond Exposure.

In a chaotic and noisy world, brands can only matter by building valuable experiences for consumers, beyond simple media exposure.

02
真実

"Why" beyond "What"

The only way to build strong Experiences is by understanding people’s innermost motivations, beyond their digital behaviour.

03
目的

Responsibility beyond Reach.

Communications always have a societal impact and that sustainably profitable companies build plans where society is a stakeholder from the outset.

How we work

Integration. Easy to say. Hard to make happen. This is the challenge at the heart of our approach. Every day, with every client, we focus on three steps to create integrated solutions for our clients.

Client
Insight

We bring together experts across a diversity of areas to answer a single question: what is the problem our client is solving? A make-up brand can be solving for fatigue; a car brand can be solving for ageing; a bank can be solving for immaturity. The most profitable answer may not be the most obvious one.

For our clients to win, we think harder and better about why they matter in the consumer's life.

Consumer
Insight

"Why” is a word close to our hearts. The word is drowning in digital behavioural data, yet this data is often superficial. Two people could send the same search signals for entirely different reasons. We are renowned across our industry for our insight capability and that insight is a “single, compelling truth” for all our people and partners.

Integration always demands the richest understanding of our clients’ consumers.

Solutions
Design

Dentsu X designs solutions with all relevant participants: our people, our clients, and third-party partners and agencies. This is how we destroy profit-harming siloes and where we build shared objectives.

All our people are trained in – and rewarded for – their ability to galvanise diverse teams.

X5 Capabilities

Since inception over 100 years ago, Dentsu Inc. has been revered across the world for its innovation, specifically creating new products and technologies for client success and consumer value. Born out of Dentsu, we benefit from our parent's investment in innovation in 5 ways.

Create personally relevant experience grounded in people’s truth through  a deeper understanding of people’s interests, value and motivation.

Create personally relevant experience grounded in people’s truth through a deeper understanding of people’s interests, value and motivation.

Create breakthrough experiences through the creative use of technology in a virtual or physical world “beyond media”.

Create breakthrough experiences through the creative use of technology in a virtual or physical world “beyond media”.

Benefit from more than 150 years of dentsu expertise to create meaningful connection with your audience, through the firepower of dentsu entertainment & sports content.

Benefit from more than 150 years of dentsu expertise to create meaningful connection with your audience, through the firepower of dentsu entertainment & sports content.

Digital availability and omnichannel experiences are now critical to building strong brands. We provide expertise increating brand presence on the various marketplaces and navigating the complexity of shoppable formats.

Digital availability and omnichannel experiences are now critical to building strong brands. We provide expertise increating brand presence on the various marketplaces and navigating the complexity of shoppable formats.

Brands who adopt a digital mindset are expected to drive better relevance to newer, savvier audiences. We will embed agility in your organization so to create improved, richer experiences with precision and speed.

Brands who adopt a digital mindset are expected to drive better relevance to newer, savvier audiences. We will embed agility in your organization so to create improved, richer experiences with precision and speed.

Where we are

Over 3500 staff across more than 47 markets, working as a single collaborative agency, unified through a shared and lived philosophy.

Markets

47

Citites

52

People

3500
Our Leadership
Person photo
SANJAY NAZERALI
Global Client & Brand President

Let’s reclaim the magical relationship between people and brands.  Let’s build valuable experiences, beyond simple media exposures, which inform, educate and delight people.  Let’s root those experiences in the richest, most humble, understanding of people’s motivations.  And let’s always place positive societal impact at the heart of everything we do.