At dentsu X, we know attention can’t be bought - it must be earned. That’s why, together with Carat and iProspect, we’re launching The Media Edge, a new monthly digest for marketers ready to embrace the sharp edge of media, technology and change.
Our first edition, The Cultural Edge, explores how brands can win cultural relevance in a world of constant distraction. From our podcast conversation with Shenda Loughnane, UK&I Media Lead for dentsu, unpacking why “being boring is expensive,” to iProspect’s Culture Accelerated playbook and Carat’s Gen Z panel on media fluency, this issue is packed with insight on earning, not interrupting, attention.
Every month you’ll get behind-the-scenes access to the freshest ideas, debates and strategies shaping the future of media - and find out where you can engage with us live, whether on stage, online or in conversation.
Sign up today and get the edge over everyone else.
