Now in its 16th year, dentsu’s Human Truths in the Algorithmic Era | 2026 Media Trends report explores how brands can thrive in an era when algorithms shape attention, connection, and commerce.
The report addresses three enduring human truths:
- We are simple until we are complex.
- We are social animals.
- We don't read advertising.
We recently gathered five industry experts for our new LinkedIn Live panel to discuss how brands can anchor their thinking around these human truths to grow in 2026.
- Moderator: Niyi Duro-Emanuel, Global Digital Acceleration SVP, Carat
- Amy Watt, Global Managing Director, iProspect.
- Dan Calladine, Global Head of Media Futures, dentsu.
- Maro Mouameletzi, Senior Strategy Partner, Carat.
- Aurelia Noel, Head of Innovation and Transformation, dentsu X
Niyi launched the panel with a quick summary of the report. “At a time of almost guaranteed uncertainty, … marketers … need to focus on things that are actually going to be stable over time by rooting their strategic thinking on core invariable human behaviors.”
The panel discussed the need for brands to evolve their customer experience in response to changing search behaviors in today’s more complex environment. Brands that create meaningful and authentic connections will stand out. They leave the sidelines and jump into their brand experience, showing up as friends and fans. They partner with creators and influencers who are passionate about what they do to attract new audiences. They dive into the entertainment and gaming industries to build deep audience connections. Above all, they prioritize quality over quantity.
Watch the replay to learn how dentsu X uses our proprietary tools, robust database, and human insights to help brands drive value and turn uncertainty into opportunity in the Algorithmic Era.
Download the report and contact us to learn how to apply human truths to your brand’s success.
