dentsu X CES 2026 Rewind
At CES 2026, something shifted. The brands that won attention weren't showcasing the smartest algorithms — they were engineering the smoothest experiences. Discovery, inspiration, and transaction collapsed into seamless moments. AI moved beyond screens into retail floors, smart environments, and physical touchpoints. The innovations that mattered removed friction from the path to purchase.
As discussed in dentsu X's fireside chat, "What's Up Next with dentsu & Pinterest," featuring CEO Bruce Williams, Heineken's Chris Price, and Pinterest's Carlos Garcia, what sticks with us from CES are the innovations that create tangible value — experiences designed for outcomes, not just impressions.
EXPERIENCES DESIGNED FOR OUTCOMES
CES showcased significant innovations where technology enhanced our ability to interact with the physical world: smart retail displays that turned browsing into instant purchasing, in-store AI that personalized recommendations in real-time, and voice interfaces that made commerce feel natural.
Every physical surface — store shelves, kiosks, smart mirrors — is becoming a shoppable touchpoint. Platforms like Pinterest are collapsing the funnel with native AI and commerce formats, turning "I'm inspired" into "I bought it" without consumers ever leaving the experience.
This is where dentsu X's Xperience Planning (XP) approach comes in. XP designs outcome-led ecosystems that link data, tech, content, and commerce — engineering every impression to be shoppable, measurable, and connected while removing friction at every step. The result: seamless journeys from discovery to purchase that drive immediate sales and long-term brand value.
READ THE FULL REPORT
Want a complete recap of CES? Read dentsu's CES Rewind 2026 to explore this year's five emerging themes:
- Agentic AI's Sophomore Phase
- Enhancing IRL Experiences
- Where Culture Gets Made
- The Resilience of 'Minimalist' Solutions
- The Rise of the Total Person Experience in B2B
Discover how the standout innovations at CES 2026 are creating seamless paths from discovery to purchase and learn how to design experiences that drive measurable results for your brand.
dentsu X CES 2026 Rewind | January 2026
