Plant-based beverage challenger Califia Farms leverages first-to-market new Outcomes solution created by LoopMe to grow brand awareness and shift consumer preference.
LoopMe, the global leader in brand performance, has announced the launch of a Guaranteed Brand Outcomes solution in partnership with Dentsu X, which drives measurable success for brand advertisers looking to shift consumer behaviour.
Significantly, when using this trading model, advertisers will only pay for the results that are achieved. To coincide with the launch, LoopMe has shared the results of joint activity with Dentsu X and Califia Farms, a leading, premium, plant-based beverage brand - the first global campaign that leveraged the tool. Using Guaranteed Outcomes, LoopMe and Dentsu X delivered a 28% brand lift, with 325K users experiencing positive ad-recall. It also drove a 7.5% sales lift, which surpassed the benchmark by 5x.
Since the launch of the award-winning PurchaseLoop solution in 2017, LoopMe has been the market leader in measurement and optimisation. The launch of the AI-powered Guaranteed Outcomes solution is a natural evolution as the industry seeks a greater degree of accountability to brand advertising goals.
The new results-based solution allows LoopMe to underwrite a fixed volume and positive respondents lift when partners trade on brand outcomes - this highlights the percentage of users who have declared yes versus users who have not seen the ad. With this approach, LoopMe has the insight to dynamically increase impression volume and unique reach to hit the quota.
The Califia Farms campaign had a primary objective to build top-of-funnel visibility and shift consumer preference as a challenger in the space. It also focused on establishing Califia Farms’ organic oat and almond milk as the preferred choice among health-conscious shoppers. To meet these targets, Dentsu X worked with LoopMe to develop a strategy that leveraged its PurchaseLoop Audiences pre-campaign survey technology to build a bespoke audience using AI-powered predictive modelling to identify the consumers most likely to engage with plant-based beverages.
Media delivery was then optimised by implementing a first-to-market performance-based model with a guaranteed minimum (5%) of new lifted users for Awareness, aligning media spend with Califia Farm’s brand objectives, and eliminating the risk of underperformance. Using PurchaseLoop Brand AI to measure brand lift and continually optimise the campaign in-flight and in real time ensured maximum impact.
LoopMe also partnered with Circana to quantify the sales life and ROI across the promoted product range, confirming the campaign’s real-word effect.
“LoopMe's approach gives us complete confidence in partnering with them to deliver great media results. The outcomes-based buying approach gave us the confidence to invest knowing that we would meet the objectives needed to drive our business forward in a competitive category. This, coupled with the support building impactful and engaging creative and the Circana Brand Lift Study, makes LoopMe a great partner for building campaigns that engage consumers and deliver clear results" said Sam McKinty, Senior Brand Manager, Califia Farms.
Sofia Peixoto, Sales Director, LoopMe, commented: “We are thrilled to have partnered with Dentsu X and Califia Farms on LoopMe's first global Guaranteed Outcomes campaign. For many years, LoopMe has focused on being best-in-class at driving brand outcomes for our clients, setting the standard with our proprietary measurement platform and AI-optimisation tool. We are now in a position to de-risk this product and offer an underwritten guarantee on a positive outcome, being the first vendor in market with the ability to trade on brand outcomes. We are always looking for ways to drive innovation with the brands we work with and showcase the best ways to utilise our tech, and jumped at the opportunity to take this to market."
“As part of our growth strategy, Califia Farms partnered on a guaranteed outcomes campaign focused on delivering lifted users. The results exceeded expectations—performance was strong, targeting was effective, and the entire process ran smoothly from start to finish. Knowing we were only paying for actual outcomes gave us confidence in the investment, and the seamless execution made it an easy win for our team. We look forward to building on this success in future campaigns" said Sadie Stuart, Dentsu X, Display Manager.
ENDS
About LoopMe
LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands.
LoopMe’s acquisition of Chartboost underscores its commitment to expand its capabilities and reinforces its position as the leading AI-powered brand advertising and performance platform. Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe was founded in 2012 and is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Melbourne, Dnipro, Krakow, Beijing, Shanghai and Hong Kong. For more information, please visit www.loopme.com.
