On 14th October, dentsu X, in partnership with Meta, welcomed a select group of clients to Creators Unfolded, a VIP lunch designed to explore the power of creators in shaping culture and driving business growth. Part of our global Unfolded series, this was the sixth event in our program bringing clients together to share ideas, test new approaches, and gain practical insights into the rapidly evolving creator landscape.
The session offered clients a unique opportunity to think, discuss, and experiment in a Chatham House-style environment. Highlights included:
- Interactive discussions on how brands can harness creators to reach new audiences and create authentic, measurable impact.
- A fireside chat with fashion and lifestyle influencer Olaf, sharing first-hand experiences collaborating with global brands including Dior, Jaguar, Grey Goose, and Marriott Hotels.
- Hands-on demonstrations of the Creators and Trends Studio, dentsu’s proprietary tool developed with Meta which helps brands identify the right creators, optimize campaigns, and track results with actionable insights.
Clients left the event with practical takeaways on building creator-led strategies that deliver real business outcomes. They also experienced how collaboration across creative, strategy, social, and data teams can turn creator marketing from a channel into a growth system.
This intimate conversation was about what’s next for brands in a creator-driven world. Attendees explored trends shaping the future, shared challenges from their own markets, and contributed ideas that will feed directly into dentsu X’s and Meta’s upcoming strategic playbook, The Creator Catalyst.
We can’t wait for the next Unfolded, as we continue exploring what’s possible when creators and brands come together.
