Aurelia Noel is a French national who moved to the UK to study for her Masters. She has more than 20 years’ experience in digital, tech and data, mostly acquired client-side with companies like Dell, Amazon and Whitbread. She has lived in France, Luxembourg, Switzerland and the UK and is keenly interested in foreign languages. She joined the agency world in 2017 and has worked on some of our biggest CPG accounts (Mondelez, Beiersdorf, Heineken, Upfield and Asahi) leading and supporting their digital transformations and people-centric marketing journeys.

As Head of Innovation and Transformation for dentsu X, Aurelia works with our global network to create the services and products that will drive tomorrow’s growth and effectiveness for our clients. Aurelia specialises in digital acceleration and transformation to deliver data-driven experiences. She believes in a world where digital, data and tech are used as forces for good and is proud to witness and participate in the rise of purpose-led brands.